Tracy Berkeley joined the Bermuda Tourism Authority in January 2020 and took on the position of interim CEO in June 2022
The Bermuda Tourism Authority (BTA) has confirmed Tracy Berkeley as Chief Executive Officer, creating historical past because the group’s first feminine chief. Berkeley has been serving because the BTA’s Interim CEO since June 2022.
Tracy Berkeley joined the Bermuda Tourism Authority in January 2020 and took on the position of interim CEO in June 2022. Within the final 9 months, Berkeley has labored tirelessly to stabilize the group for elevated crew productiveness, raised the attention and relevance of the vacation spot by assembly with stakeholders within the journey commerce, and media industries, and labored alongside companions to ship the BTA’s award-winning Lost Yet Found marketing campaign. With her regular hand, Berkeley has helped to construct a brand new management crew that’s higher match to fulfill the organisation’s wants, reengaged with key business leaders, and most significantly, restored the credibility of the BTA within the eyes of its stakeholders. Berkeley serves on a number of non-public and public Boards and is a 2024 Certified Destination Management Executive (CDME) candidate.
When requested about her appointment as BTA CEO, Tracy Berkeley stated: “It is with a deep sense of pride and humility that I officially take the helm as the CEO of the Bermuda Tourism Authority. We are starting to see incremental growth along with a reinvigorated local community. Our success can be attributed in part to a focused, data-led strategic recovery plan and our commitment to seeing it through. By championing Bermuda’s core strengths and engaging with media and trade partners around the world, we have been able to leverage the island’s key selling characteristics and reinforce the message that we are open business. I am profoundly grateful for the opportunity to further develop this vital sector of the island’s economy.”
“We are excited to announce Tracy Berkeley to the position of CEO and are confident that the organization — and Bermuda as a whole — will benefit greatly from her leadership and expertise,” stated Wayne Caines, Chairman of the BTA Board. He continued, “as Interim CEO, she answered the call to take on the challenge and delivered against a clear set of mandates, determined by the board, impeccably. I am confident that she will continue to do so with our support and the support of the island’s valuable community.”
“I am pleased by the announcement of Tracy Berkeley in the role of CEO for the BTA. I support her confirmation in the role and that this appointment was done in consultation with me as the Minister of Tourism. I am looking forward to continued engagement with Ms. Berkeley, her team and all of our industry partners.” stated Minister of Tourism and Cabinet Office, Vance Campbell JP, MP.
“There is renewed energy and focus within our organization and the tourism industry as a whole. As we gear up for what looks to be a steadying year of growth, we are working hard to strengthen our local and international partnerships to lay out plans for the future of tourism. The team is progressing with an emphasis on enhanced product offerings and service levels. We look forward to putting our ideas into action and working together to ensure continued prosperity for Bermuda,” ended Tracy Berkeley.
