In 2023, Barbados Tourism Marketing Inc. was a contributor to landmark report “Envisioning Tourism 2030” revealed by the Travel Foundation.
Said Chief Executive Officer of Barbados Tourism Marketing Inc. (BTMI), Dr. Jens. Thraenhart:
“Barbados fully supports and embraces the “Envisioning Tourism 2030” report and stresses the significance of the important doc for the journey and tourism business to have a roadmap for a path towards a sustainable and internet zero future.”
“Decarbonization is critical, especially for small island developing states.”
Barbados was acknowledged as a winner within the Climate Change and Environment class on the Green Destinations Story Awards 2023 offered at ITB Berlin. The award was the results of work that commenced when Dr. Jens Thraenhart was first appointed as CEO of BTMI, leveraging his previous experience and intensive relationships.
Europe being an essential market delicate for sustainability and purposeful journey, has lengthy promoted accountable experiences through mindfultravelbarbados.com.
The Director of Europe for BTMI, Ms. Anita Nightingale, collaborated with Dr. Thraenhart, because the group had not had a sustainability division earlier than his appointment. Together they developed a scientific technique to showcase sustainability initiatives total of the island aligned to the mandate of the Prime Minister and applied in tourism.
Some of the longer term focus areas relating to sustainable tourism included working with companions resembling:
- Sustainable Travel International on business coaching and a carbon calculator
- Cornell University on local weather resilience
- World Travel and Tourism Council (WTTC) on One Planet biodiversity
- UNWTO and UNEP on single use plastic
- Green Destinations and GSTC (Global Sustainable Travel Council) on vacation spot certification
Also trying to deal with meals waste technique, integration into occasions such because the Food and Rum Festival and coaching with accommodations and eating places has been developed along with the Bajan Treasures Collection.
The overarching ingredient that units a rustic aside is its cultural providing. The issues that may be seen, touched, and tasted all participate in turning into the issues that stay with guests for a very long time. Barbados, although a tiny island, is stuffed with partaking components and experiences that make it a vacation spot that many guests return to time and time once more.
“Many of the elements that define the Barbados experience lie in its communities. It is, therefore, incumbent on us as we develop our destination’s offering, to seek out these unique experiences, curate them, and allow them to be enjoyed by as wide an audience as possible. In doing so, we must also set the standards that allow enjoyment in a sustainable manner and to the benefit of our citizens, visitors, economy, and country,” stated Dr. Thraenhart.
For extra data on journey to Barbados, go to visitbarbados.org, observe on Facebook, and through Twitter @Barbados.
