Mauritius Tourism to revisit Vanilla Island Marketing Concept?

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Mauritius Tourism to revisit Vanilla Island Marketing Concept?


A Mauritius Tourism knowledgeable pushes to revisit on the Vanilla Tourism Promotion idea for a brand new advertising method.

Dr Vanessa Gaitree Bheekhoo Gowreessunkar, a tourism knowledgeable on Mauritius has come out strongly to advocate the necessity for the island a relook on the Vanilla Islands idea.

He printed a complete examine alongside Maximiliano Korstanje (Argentian) and Shem Wambugu Maingi (Kenyan), which acknowledged that Mauritius varieties a part of the Indian Ocean Vanilla Island Group alongside Seychelles, Reunion, Madagascar, Comoros, and Mayotte Islands.

The driving pressure for the unique founding of the Vanilla Islands was former tourism minister Alain St. Ange from Seychelles.

“This concept needed to be embraced”, he mentioned.

When St. Ange left Vanilla Island idea began working in a low-key method and decreased pace.

Dr Vanessa Gaitree Bheekhoo Gowreessunkar, mentioned that Mauritius provides greater than seashores and a few cultural points of interest.

In his ebook “Tourism in Crisis,” he acknowledged that Mauritius wanted to push ahead the idea of excellent governance, saying that too usually, tourism enterprises have been topic to a cartel of personalities.

Dr. Vanessa Gaitree Bheekhoo Gowreessunkar mentioned that Mauritius may additionally search the help of the UNWTO as has been accomplished by a number of different nations.

The world tourism disaster is ongoing in accordance with Dr. Gowreessunkar. The world was experiencing a mutation of the tourism trade.

The CEO of Vanilla Islands is Pascal Viroleau based mostly in Reunion, France. According to St. Ange dedication, even relating to the rotating chairmanship within the group has grow to be tough. It wants a robust relaunch.

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