10 Reasons To Start a Second Blog in 2023

If you’ve been studying this weblog for some time, you’ll know that we began a second weblog again in 2020, and at the moment, we run 6 blogs in complete with 4 of them doing fairly properly (take a look at this earnings report or our 2020 weblog).

Starting our first weblog (the one you’re studying now), was the one greatest resolution of our lives, and there are numerous causes to start out your first weblog, however on this publish, I need to converse to these of you who have already got a weblog.

It could come as a shock to some that beginning a second weblog can really give your predominant weblog a large enhance, whereas additionally serving to to recharge your inventive juices in a brand new area of interest.

10 Reasons To Start a Second (or third, or 4th..) Blog

Recently I wrote a large information to 101 area of interest web site concepts. If you’ll be able to’t consider a brand new concept from that publish, there are hundreds extra that will come to thoughts should you learn it, as a few of them are fairly broad. If you’re nonetheless undecided if you wish to have two websites or should you’d be capable to deal with the workload, learn on.

Here are 10 causes to start out one other weblog or web site.

1. You Can Do it Right From The Start

You’d be stunned simply how a lot you realized from beginning your first weblog. I do know I used to be. So a lot of the preliminary frustration and confusion about selecting a weblog title, what to put in writing, and how you can earn money was gone, which meant that I used to be capable of deal with precisely what wanted to be carried out, reasonably than working in circles and losing time like we did once we first began this weblog.

I already knew how you can grow to be a journey blogger, and the necessary options of a profitable weblog, so studying how you can construct a profitable weblog in one other area of interest was simpler the second time round.

I may skip these extra difficult phases of running a blog and dive proper into the necessary stuff.

If you’ve had your weblog for greater than a yr or two, I’m positive you’d agree that the early days of your weblog are an entire mess. Things aren’t categorized correctly, you didn’t interlink issues correctly, your permalinks are a catastrophe, and many others.

Your second weblog could be totally different. With your second weblog, you’ll be able to construct it from the bottom up… the best means.

I actually assume that’s why my most up-to-date couple of blogs have been incomes a full-time earnings inside a yr. I construct them proper from the beginning and Google acknowledged my blogs as new youngsters on the block, but additionally realized that they have been constructed correctly.

Therefore, I began getting site visitors and incomes cash simply a few months after pushing them stay.

If you’re nonetheless undecided you’d be capable to construct your second weblog up the best means, you’ll be able to take a look at our WordPress Beginner Blogger Course which is able to make sure you grasp fast-loading web site design, weblog publish writing, and website construction so your weblog can get the pinnacle begin it deserves.

2. Leverage Multiple Blogs For Link Building

This was a large lightbulb second in my multiple-blog-running profession. Suddenly I noticed that I may leverage my first weblog to get visitor posts that hyperlink to my new one.

Let’s say you have got a weblog with a DA of 20 (if that is all Greek to you, take a look at our information on hyperlink constructing), and also you simply began a model new weblog with a DA1.

It could be very tough to get individuals to hyperlink to such a brand new website from their very own blogs as a result of there’d be nothing in it for them (your website wouldn’t provide them any return “link juice” for their very own web optimization).

But should you can provide them a function in your DA20 website in trade for them that includes your model new website, instantly you have got a win-win alternative, and belief me, your link-building will grow to be a thousand occasions simpler.

I used to be capable of construct upwards of 30 hyperlinks monthly within the first few months by leveraging my different websites. And that wasn’t at all times linking from Goats On The Road (a comparatively excessive DA). I typically obtained backlinks in trade for options on my smaller websites that have been DA15-30 on the time.

By leveraging your present websites on this means, you’ll be able to construct many extra hyperlinks to each websites. Once your new website will get a little bit of web optimization clout behind it, you too can use it to get extra hyperlinks to your flagship website, and the constructive results begin to compound.

To be taught extra about web optimization and greatest practices to rapidly develop your site visitors, take a look at our Free web optimization Training Video Here.

3. Get Big Media Features

When you have got a model new website, it’s virtually not possible to get featured on huge media web sites like those who you see within the “As Seen In” part of this weblog’s dwelling web page.

But with a second and third weblog, instantly you have got a little bit of a portfolio going. In my case, this helped with getting options, and it additionally rejuvenated my freelance writing profession.

For one, getting featured on finance web sites and people masking issues like inventive writing and freelance writing turns into a lot simpler. Now you have got a narrative. You’ve already constructed one weblog up and now you’re constructing one other.

Secondly, your first weblog is proof that you realize what you’re doing and it may be your writing instance website to get media options to your smaller website.

And lastly, the identical trade of blogroll options can occur with huge media options. Just like constructing backlinks together with your running a blog colleagues, loads of larger media websites could also be excited by a hyperlink out of your larger web site, even when it’s solely a DA15 or 20.

That means, if the media website is related to your model and matches naturally in your content material, you’ll be able to hyperlink to a helpful publish on the large media website, and in trade, they might function your new weblog.

4. Income Diversification

Whether you’re beginning a area of interest website, a ardour weblog, or a weblog for your online business, earnings diversification is essential in modern-day running a blog.

Affiliate packages come and go. Product gross sales go up and down. Advertising income fluctuates in sure niches.

With a second or third weblog, instantly you’ll be able to diversify your earnings streams into totally different affiliate packages, totally different promoting marketplaces, and fully new income sources.

When I began constructing my second web site, I merely Googled totally different affiliate packages and different potential financial channels.

Soon I had virtually a dozen new earnings concepts that I had by no means even considered with Goats On The Road, and since I already knew the significance of internet online affiliate marketing, I used to be off to the races.

The identical went for my third website and one other one which we bought. Suddenly we had dozens of earnings streams which meant that our eggs have been unfold throughout many extra baskets.

The new website was capable of land sponsorships from utterly totally different manufacturers and companies, and that modified the mannequin for that enterprise solely. The identical went for the opposite websites that we finally began and bought.

Trust me, that’s a significantly better feeling than counting on one website with just some earnings streams.

5. Algorithm Diversification

Ever since round 2019, this has been an extremely necessary type of diversification. Google is now not the benevolent web God it as soon as was.

These days, even should you assume you’re doing every little thing proper, a core algorithm replace from Google can ship your site visitors right into a tailspin.

Of course, you’ll be able to normally keep away from site visitors drops should you observe correct web optimization, however typically Google makes errors, otherwise you made a mistake you didn’t consider, and BOOM. You instantly have 30-50% much less site visitors.

By having a number of websites, you’ll be able to hedge your bets on the Google Gamble and hold a extra constant and dependable earnings.

It’s occurred to me fairly just a few occasions. While we haven’t been too negatively impacted by algo updates for a few years, we do nonetheless see the odd bump and drop in site visitors across the time of the updates.

But most often, a few our websites will go up, and a pair will go down. By having just a few on the go, it has helped to interrupt even or do higher in virtually all core replace situations.

6. E-E-A-T

Google introduced the significance of E-A-T (Expertise, Authority, and Trustworthiness) again in 2014, and in 2022 they added one other E for Experience.

This implies that Google scans the web, and your personal weblog, to attempt to show that you’re price listening to. If Google concludes that you simply don’t know something in regards to the matters you’re speaking about, they gained’t present you in search outcomes and thus, you’ll get no site visitors.

By having a number of blogs, you’re giving Google maybe the most important sign that you realize what you’re doing. At the very least, within the running a blog world.

This in fact isn’t as efficient in case your 2 blogs are in utterly totally different niches, however having two web sites nonetheless reveals Google that you realize about running a blog, how you can write content material, and how you can assist readers.

Ever since we began working a number of blogs, all of them have been rising. Of course, that is primarily as a result of the truth that we’ve constantly written content material on them and promoted them, but additionally I do imagine that Google has elevated our E-E-A-T, notably as bloggers and digital nomads, as a result of we’ve got a number of websites.

7. Cross-Promotion

You could be stunned that I waited all the way in which till quantity 7 on this listing so as to add what might be the obvious motive to have a number of blogs. Well, I wished to wow you with some lesser-known concepts earlier than hitting this apparent one ????.

Cross-promotion is a really efficient technique to develop a brand-new weblog from zero to hero in a brief time frame.

If you have already got one weblog that has some following, possibly it will get some site visitors, possibly you have got an e-mail listing of avid followers, or possibly you have got just a few hundred on social media. This is pure gold to your second website.

Aside from the plain advantage of merely sharing your content material from the brand new weblog throughout your whole extra established channels, there’s additionally an web optimization profit right here as properly.

The predominant web optimization indicators for Google are nonetheless high quality content material and high quality backlinks, however second to these extra apparent triggers is what we name “no link mentions”.

This is when your weblog will get an honest quantity of site visitors from a supply that doesn’t instantly hyperlink to your weblog. You can do that by merely speaking about your new weblog on totally different channels with out linking to it.

Sounds counterintuitive doesn’t it? But it really works.

People will then Google round to attempt to discover this weblog you’re speaking about and voila, you have got some no-link mentions.

I’m not saying you shouldn’t hyperlink to the weblog too. If you have got a number of blogs, they need to be interlinked with one another fairly a bit. But each from time to time, a no-link point out can actually assist enhance your weblog’s web optimization, and when you’ve got a number of blogs… you have got the reply.

8. Fall-Back Productivity

We’ve been working this weblog now for over a decade and whereas we nonetheless have a couple of thousand posts in thoughts and one million concepts of how you can make it higher, we nonetheless discovered ourselves in inventive ruts now and again.

One of the perfect issues about having a secondary website is the thought of fall-back productiveness and backup ardour.

What I imply by that is that whenever you hit author’s block in your predominant challenge, you have got one other one to rapidly transfer to till you are feeling re-inspired.

I did this numerous occasions and I did it backwards and forwards between our two blogs and now that we’ve got 4, I discover myself passing between them and preserving myself 100% productive by doing one thing day-after-day I sit down on my laptop computer.

This is invaluable. If you have already got a weblog, you realize that some days you simply don’t know what to do. Or possibly you do know what to do, however you don’t really feel prefer it.

By having a second ardour challenge, you’ll be able to at all times really feel impressed and at all times have one thing to maneuver to whenever you really feel burnt out by sure duties and jobs that associate with running a blog.

9. Open Creative Doors

Of course, by beginning a weblog in a brand new area of interest, you’ll have entry to a brand new viewers and a completely new ardour to put in writing and construct content material round.

But other than that, you’ll additionally be capable to develop on matters and concepts that won’t match together with your present model.

For instance, lots of people have vegan/eco blogs, however additionally they like to journey. If they publish numerous movies of themselves on planes, then their viewers is not going to seemingly jive with the potential hurt to the setting, regardless of how a lot they offset their carbons.

Maybe these bloggers would like to share their journey tales however are fearful in regards to the viewers backlash. Well, that is the right case for one more weblog.

You can run new web sites in new niches that may in any other case not match in your predominant website. I’m not saying to go towards every little thing you imagine in on a second website.

But if there’s a content material pivot you’ve at all times wished to take however couldn’t as a result of your present weblog has considerably pigeonholed you, then a second weblog could be the reply.

10. The Challenge is Rewarding

This may’ve simply been the number one motive to start out a second weblog. It’s difficult and it’s enjoyable.

We had three predominant the reason why we began a second weblog in 2020.

1. To Prove It Still Works: I get emails day-after-day from individuals asking if it’s nonetheless potential to begin a weblog and earn cash. Their concern was that we began Goats On The Road a decade in the past when there was no competitors and that’s why we have been profitable. This was the primary motive I began my second weblog. I needed to show to these readers, and myself, that I may construct a weblog in any area of interest and earn a job-quitting earnings from it inside a yr. Long story quick, it labored. And we’ve carried out it many times.
2. To Diversify During COVID: As you’ll be able to think about, a worldwide pandemic was not good for anybody within the journey business. Of course, far worst issues got here from it, however for us, this was a fairly large hit. I touched on diversification a few occasions on this publish already, and for us, beginning a weblog about one thing that didn’t require individuals to journey and be round others was crucial throughout these occasions and it saved our creativity going.
3. To Challenge Ourselves: Back to this ultimate merchandise on my listing of causes to start out a second or third weblog or web site. The problem was extremely rewarding. I liked constructing the weblog up from scratch and doing every little thing proper. I liked connecting with a brand-new viewers and I felt impressed by the brand new matters we have been masking and the brand new types of content material we have been creating.

Having a problem and objective in life is one thing that actually does make me completely happy. For me, cash doesn’t purchase happiness in any respect. Helping different individuals does.

We’ve at all times tried to make use of our blogs to assist individuals ultimately or one other. Whether that’s to stop jobs they don’t take pleasure in and grow to be digital nomads, or to start out a weblog on their very own, essentially the most rewarding emails we get are from individuals who discovered advantages from the pages we’ve printed on the net.

Having a number of blogs has expanded our attain and made it potential for us to assist extra individuals obtain various kinds of objectives, whereas giving us that thrilling problem that life typically requires.

FAQs About Starting & Running Multiple Blogs

What are you ready for?

I wasn’t kidding once I mentioned the perfect resolution we ever made was beginning this weblog that you simply’re studying, and I’m simply as completely happy that we began our others.

Now we’ve got a number of web sites that give us objective and assist us to have an effect on a broader viewers. The most rewarding side of running a blog has at all times been getting constructive suggestions from readers telling us that we had an influence ultimately, nevertheless small.

Now we’re capable of get these emails from a wide range of totally different audiences all obsessed with various things.

On high of that, the passive earnings we’ve earned from these a number of blogs is one thing we’re nonetheless eternally grateful for.

When we have been working 50-75 hours per week in Canada in regulation corporations and oil rigs, we may’ve by no means dreamed of incomes extra whereas working a fraction of the time on our computer systems and being utterly location impartial.

This is a life that we wouldn’t commerce for the world and we owe it to our blogs and ourselves for having the braveness to start out Goats On The Road once we did, and to proceed to pivot with new blogs as we grew.

I hope you discovered this publish useful and I hope it conjures up you to contemplate beginning a second (or third) weblog.

As at all times… completely happy running a blog!