Scenic Group introduced key government appointments in its USA division as a part of its preparations for important market progress, based on a press launch.
Scenic has promoted Robert Castro to vice chairman of promoting and appointed Elizabeth Fettes as vice chairman of gross sales and Kayla Corbett as director of key and strategic accounts.
“This is an exciting time of growth for the company as we double our luxury ocean yacht capacity this year with this month’s delivery of Scenic Eclipse II and the upcoming delivery of Emerald Sakara, along with the significant increase in sourcing expected from the USA, South & Central America,” mentioned Ken Muskat, managing director, Scenic Group USA.
“With our expanding portfolio of Emerald Cruises’ nine river ships and two luxury ocean yachts and Scenic Luxury Cruises and Tours’ 13 river ships and two ultra-luxury Discovery Yachts, the anticipated increase in brand awareness and demand from the US market will come from aggressive marketing efforts and further penetration into the very important trade distribution to share our distinctive vacation experience. These key appointments further elevate our leadership team putting us in a strong position to achieve these goals.”
Castro joined Scenic Group USA in 2022. He beforehand labored for Carnival Cruise Line, Royal Caribbean International and Silversea Cruises. In his most up-to-date position as Senior Director of Marketing, Castro was in control of the advertising and marketing technique and operations for the US market. He will report back to Ken Muskat.
Before becoming a member of Scenic Group USA, Fettes served as chief gross sales and advertising and marketing officer for Premier Worldwide Marketing. She additionally labored with Royal Caribbean International and Regent Seven Seas Cruises. Elizabeth will oversee USA and Latin American gross sales and can report back to Ken Muskat.
Corbett’s most up-to-date position was as Senior Manager, Key Accounts at Norwegian Cruise Line. She has additionally labored for MSC Cruises within the New York and New England areas. She will report back to Elizabeth Fettes.
Additionally, Ann Chamberlin, Scenic Group USA’s present vice chairman of gross sales, will likely be leaving in addition to as Richard Hickey, the corporate’s present senior director of key accounts.
“I’d like to thank Ann Chamberlin and Richard Hickey for their years of contribution and dedication to Scenic Group USA, especially during the COVID pandemic shut down – the most difficult time the cruise industry has ever experienced,” added Muskat. “Their ongoing support of the trade distribution is greatly appreciated, and I wish them the best of luck in their future endeavors.”