Expanded position contains overseeing model administration to extend buyer choice for the corporate’s portfolio of premium, choose service and longer keep manufacturers.
Marriott International, Inc. is saying the appointment of Brian Povinelli to Senior Vice President, Global Head of Marketing and Brand. Povinelli, who has been with Marriott since its acquisition of Starwood Hotels in September 2016, will lead the corporate’s general advertising technique in addition to the end-to-end visitor expertise for the Marriott’s 22 Premium, Select & Longer-stay manufacturers.
“We’re excited to bring Brian’s strategic prowess, creativity and proven track record of designing transformative and world-class marketing and guest experience programs to this new role,” mentioned Peggy Roe, Executive Vice President and Chief Customer Officer. “He has successfully led our portfolio marketing strategy the past few of years and adding guest experience to his role will ensure every consumer touchpoint is thoughtfully and effectively imagined and executed.”
Under Povinelli’s expanded position, he’ll oversee a big selection of groups together with Content Marketing, Loyalty Marketing, Portfolio Marketing, Purpose Driven Marketing, US and Canada Demand Generation Marketing, Marketing Partnerships, Premium & Select Service Brand Marketing and Brand Management and Riott Haus, Marriott’s inner artistic company.
“Having led both marketing and guest experience over the past sixteen years in the hotel industry, I welcome the opportunity to lead an integrated team to orchestrate an end-to-end guest experience,” mentioned Brian Povinelli, Senior Vice President, Global Head of Marketing and Brand. “This is a tremendous opportunity to position Marriott as a complete travel marketplace that will inspire and deliver transformative travel experiences for consumers whether they want to book a hotel or vacation rental, go cruising with us or indulge in once in a lifetime Marriott Bonvoy Moments and more.”
Povinelli joined Marriott seven years in the past as Senior Vice President, Global Brand Leader for the Distinctive Premium Brand Group. For the previous two and a half years he has held the position of Senior Vice President, Global Brand, Portfolio and Loyalty Marketing at Marriott. Previously, he spent ten years with Starwood Hotels serving to to reposition and develop the Westin, Sheraton and Le Meridien manufacturers – now amongst Marriott’s 31 manufacturers. Prior to that, Povinelli held promoting and advertising management positions for seven years at Reebok after starting his profession at promoting businesses within the US and London. He is a graduate of James Madison University the place he earned a BBA in Marketing.
Povinelli will proceed to be based mostly at Marriott International’s headquarters in Bethesda, MD.
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