“I feel the same way about owning a 2SLGBTQIA+ in Edmonton as I do about being a 2SLGBTQIA+ person in Edmonton – sometimes you can just feel a little bit isolated and alone,” provides Underwood. “We’re fortunate to have connected with other queer businesses, and we know there’s a great queer community here in town. We sometimes hesitate to fully put ourselves out there in the story of our brand, or to talk really honestly about ourselves as queer and as queer business owners, and I think that comes from a lifetime of always being a little bit worried about what other people might think. Moving past that is kind of lifelong work, that we’re both getting better at. It feels cool to have created this big gay doughnut shop in Edmonton, and to have had so many people respond so positively to it.”