- HOTEL TYPE: Group
- SOLUTIONS USED: Revinate Marketing, Revinate Guest Feedback
- REGION: LATAM
- GOAL: Drive direct income.
- STRATEGY: Focus on direct reserving channels.
- RESULTS: 30% improve in direct channel income YOY.
Meet the shopper
Revinate is an extremely highly effective income technology resolution.
Luis Estrada, Digital Marketing Manager, Grupo Brisas
The model
Grupo Brisas is a group of one-of-a-kind resort resort experiences developed and managed by the Brisas Group. Named after the well-known Las Brisas Acapulco, a mid-century gem that set the tone for jet-setting luxurious, every resort within the assortment affords a singular sampling of genuine Mexican spirit. Families benefit from the energetic adventures in Las Brisas Huatulco, whereas savvy enterprise vacationers pause within the peace of Hacienda Jurica by Brisas. At every of the properties, the service is private and the hospitality is genuine.
The problem
The workforce at Grupo Brisas aspired to supply personalised visitor experiences, each on and off property, however didn’t have the know-how to help their ambition. Without a sturdy, hospitality-focused CRM, they didn’t have entry to wealthy visitor profiles to leverage for advertising and marketing or to make sure an ideal resort keep.
The resolution
In June of 2020, Grupo Brisas consolidated their know-how stack and have become a Revinate buyer. They chosen the answer as a result of it’s cloud-based, straightforward to make use of, and has vital performance they wanted to deploy visitor knowledge to drive loyalty and direct bookings. It has since grow to be the spine of all their advertising and marketing initiatives.
The workforce meets weekly to evaluation visitor suggestions, celebrating the wins and discussing operational modifications primarily based on survey and evaluation suggestions. In addition, they pay shut consideration to Revinate’s Arrivals Report, which incorporates detailed choice details about who will probably be checking in in order that the workers can present a personalised keep.
Revinate Marketing has grow to be a vital revenue-generating platform for Digital Marketing Manager Luis Estrada. His advertising and marketing campaigns have helped the corporate dramatically enhance direct bookings and engagement. One-time campaigns, akin to a “Breakfast Included” promotion, drove a 19% open fee and greater than 539 reservations. A marketing campaign for the nationwide vacation drove a sky-high 43% open fee and 94 reservations.
Grupo Brisas additionally makes use of automation in Revinate Marketing to drive income at vital factors within the journey journey. Upsell affords, despatched 15 days previous to check-in, encourage company to take advantage of their stick with ancillary facilities and providers. Birthday affords not solely drive loyalty, but additionally drive bookings. Luis says, “Revinate reporting has helped me understand the best time to send campaigns to get the best results. As a performance-driven marketer, it’s the most powerful tool in my arsenal.”
The outcomes
In only a few years, Revinate has proved the worth of wealthy visitor knowledge for direct advertising and marketing and keep personalization. Today, Revinate is the group’s high direct channel and is credited with driving unbelievable experiences on property, as company’ preferences are studied and actioned when returning company examine in.
- Average open fee: 23%
- Average room nights: 65
About Revinate
Revinate empowers hoteliers to instantly join with their company.
Our Guest Data Platform and communication options unlock income for hoteliers and put them accountable for the total visitor expertise — preliminary analysis, reserving, check-in, all through the keep, and even after try — all by way of the communication channels that company want, whether or not it is voice, textual content, e-mail, or internet.
More than 12,000 lodges globally financial institution on Revinate to drive direct income and ship pleasant visitor experiences.
Ask us how we do it. Visit our web site to get a demo.
Sanjana Chappalli
VP of Brand Marketing and Communications
Revinate, Inc.