THE PLACE Firenze, a famend luxurious lodge nestled within the coronary heart of Florence overlooking the picturesque Piazza Santa Maria Novella, proudly declares its grand reopening following an intensive renovation. Under the meticulous care of guardian group The Hospitality Experience, homeowners the Babini Family, and General Manager Claudio Meli, the lodge unveils a transformative chapter in its storied historical past, inviting visitors to take pleasure in a harmonious mix of contemporary luxurious and timeless Florentine attraction.
Designed by acclaimed Florence-based Luigi Fragola Architectural Studio, THE PLACE Firenze was impressed by the work of Italian Renaissance architect Leon Battista Alberti, recognized notably for the beloved Santa Maria Novella Church which sits instantly throughout from the property. Drawing inspiration from the Church’s façade, vibrant colour palette, and historic location, Fragola sought to rework the property into a sublime, modern respite that concurrently evokes the acquainted sense of dwelling. Inspired by aesthetic themes all through Florentine artwork & structure, the property boasts a curated choice of work, sculptures, and décor crafted by native artisans, together with choose objects from these collaborating of their philanthropic basis, The Place of Wonders.
Public areas, similar to The Fireplace, Studiolo, and Glass Yard, present visitors with serene environments for rest, eating, and reflection. Each house is curated with a relaxing colour palette of greens and lotions, tactile supplies, and customized furnishings, creating an ambiance of tranquility and refinement. Set within the coronary heart of the property, the Glass Yard encompasses a pitched atrium that conjures a greenhouse and steeps the house in considerable pure mild. The room consists of foliage compositions and wild vegetation, alongside works of Florentine artists similar to Lorenzo Brinati. Tucked away, the Studiolo room pays homage to small inventive studios impressed by the trendy “Studioli” – locations traditionally devoted to considering. The lodge’s eight suites and twelve visitor rooms are designed to evoke the consolation of a residence, adorned with elegant boiserie’s and bespoke textiles impressed by the curves of the long-lasting Piazza. With a spread of duplex to open flooring plans, the lodging cater to households and unbiased vacationers alike.
The property’s culinary program options an artisanal Tuscan restaurant with a sublime out of doors terrace overlooking the Piazza di Santa Maria Novella and an intimate cocktail lounge, and rooftop offering eating and ingesting experiences that replicate the sensation of being dwelling, the place every element has been rigorously thought-about and created utilizing native components and assets.
Deeply rooted in Tuscan custom, the lodge’s culinary choices have fun the area’s wealthy, rustic gastronomy with distinctive seasonal menus created by Chef Asso Migliore, complimented by a mixology program by Food & Beverage Manager, Zaccaria Media. Ingredients are sourced from native purveyors with conventional Italian cooking methods included all through, to create menu highlights such because the Il Filetto(filet of free vary Calvana beef paired with mashed truffled potatoes and bok choy) Il Pacchero(Paccheri pasta with hand reduce ragout of Grigio Casentino pork), and Il Pescato (fish of the day with potatoes, taggiasca olives, capers & tomatoes),alongside a various choice of native cheeses and cured meats. The restaurant additionally presents a novel Flambé eating expertise that options an eclectic 4-course menu ready tableside by the lodge’s culinary practitioners, offering a recent tackle a longtime hospitality custom.
THE PLACE Firenze’s intimate cocktail lounge supplies a various menu of traditional favorites & playful concoctions similar to The Prince of Florence (Alkermes Santa Maria Novella, Aurum Italian orange liqueur, Rose elixir, Champagne), and The Flavour (a twist on a Dirty Martini with black olive-home infused vodka, cherry tomato water, and additional dry vermouth). As a part of its programming, the lounge additionally presents a novel Negroni expertise – a masterclass on the cocktail within the metropolis the place it was invented. Patrons get to imbibe on seven totally different negronis while studying about its evolution, historical past, and modern-day practices. The lodge’s rooftop, the Alcova, supplies an open air oasis for eating & libations overlooking Florence’s gorgeous cityscape with views of the Duomo and Santa Maria Novella.
Central to the lodge’s ethos and THE is its philanthropic basis, The Place of Wonders – a challenge devoted to the safety, sustainment, and promotion of centuries-old traditions of Italian creativity and inventive craftsmanship. Designed to maintain these traditions alive, the property’s cultural programming permits visitors, by means of a donation, to take part in unique on-site visits to artisanal practices that concentrate on varied artistic kinds particular to the area together with weaving, scagliola, and goldsmithery. Through the muse, in partnership with LAO — a well-known Florentine goldsmith faculty previously often known as, Le Arti Orafe di Firenze — younger artisans collaborating in The Place of Wonders are eligible to obtain assist by means of scholarships, which instantly assists in persevering with native customs and traditions. Currently THE PLACE Firenze presents visits to 6 workshops amongst them: porcelain, scagliola, goldsmithery, glass etching, cashmere manufacturing and silver, in addition to a particular go to to the modern artwork museum the place the long-lasting Rucellai Chapel is positioned.
THE PLACE Firenze is a part of The Hospitality Experience (a.ok.a THE) – a brand new assortment of luxurious Italian properties owned and operated by the Babini Family that options three motels in its present assortment: THE PLACE Firenze (Florence), Londra Palace Venezia (Venice), and the upcoming Borgo Dei Conti Resort (Umbria) set to debut Summer 2024. Since buying their first property in 1938, the household has targeted on preserving historic property with architectural heritage and cultural significance. Under the present management of CEO Carlo Babini, The Hospitality Experience was shaped to unite these iconic addresses beneath one administration group and provide unparalleled service to its visitors.
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The Place Firenze
P.za di Santa Maria Novella, 7
Firenze, 50123
Italy
+39 055 264 5181