Starting a Travel Blog in 2022 (a No-BS Guide) • Indie Traveller


Are you considering of beginning a journey weblog? I’ll be sharing with you my greatest ideas that can aid you get began — primarily based on my expertise of journey running a blog for over 10 years!

Whether you wish to weblog only for enjoyable or hope to earn a dwelling from it, it’s crucially vital to arrange your weblog the correct manner. I didn’t do that once I began out and needed to be taught the exhausting manner.

If you arrange your journey weblog accurately, it would make it manner simpler to replace, simpler for folks to seek out, and can allow you to earn cash from it sooner or later.

While it takes time for a weblog to change into profitable, it’s not troublesome to leap in (it received’t take a lot cash or technical information). In truth, you will get arrange at this time by simply following a number of easy steps.

Watch my 3 vital ideas for beginning a journey weblog at this time:

Is it the correct time to start out a journey weblog?

First, let me reply one of the frequent questions I get about journey running a blog: is there an excessive amount of competitors nowadays?

It’s true there are lots of extra journey blogs at this time than there have been simply 5 or 10 years in the past. However, the variety of folks utilizing journey blogs has additionally elevated dramatically.

If you wish to weblog for enjoyable, then it’s best to undoubtedly go for it. I miss the times when most blogs have been simply sharing experiences from the street. It’s the purest cause to start out running a blog. (Of course, running a blog ‘just for fun’ can nonetheless have many aspect advantages. More on this later.)

If you hope to have a business weblog, then it’s possible you’ll really feel a bit extra intimidated by the blogs already on the market.

If so… I really feel ya!

In truth, once I began running a blog waaaay again in 2012, there have been so many different wonderful blogs already, similar to there are at this time. Some folks even stated I used to be ‘too late’… ha! I began a weblog anyway… and I’m so comfortable I did. Two years later I give up my job to change into a full-time journey blogger.

Not everybody might need such a optimistic end result, however I’m glad I didn’t hearken to the naysayers. If I had, I might have actually missed out on my dream job.

The similar alternative exists at this time for 2 key causes.

Firstly, there’s at all times room for brand new voices and views. Destinations change, developments change, and if you’re beginning contemporary you may write about what vacationers most wish to find out about at this time. Old blogs naturally die off after a few years, making room for brand new ones.

Secondly, the overall viewers for journey blogs is rising yearly. Here’s an fascinating instance: once I began out, solely 15% of my weblog’s guests got here from cell units; now it’s 60%. People are looking journey blogs increasingly — and more and more on their telephones whereas they’re already within the vacation spot.

Wait, why am I even speaking about this overtly? Well, I’ve put some companion hyperlinks on this submit, so I stand to profit by sharing data. Otherwise, perhaps I’d preserve all this to myself 😉

All that stated, I do suppose it’s tougher to face out as only a common journey weblog nowadays. It’ll be simpler in the event you concentrate on a subject, like a rustic or a area, or a particular fashion of journey. Some blogs discover their area of interest straight away, however most of the most profitable journey blogs discovered their specialty after writing about varied matters for some time.

Vlogging vs. running a blog?

You would possibly marvel if vlogging is perhaps higher than running a blog for getting cash. Vlogging is unquestionably extra seen and extra folks wish to do it simply because it’s so personality-based, however it’s not essentially extra profitable.

To offer you an thought, you may simply earn $20 per 1000 guests on a weblog (and that’s simply with banner adverts, not together with different monetization strategies). Meanwhile, a YouTube journey video usually earns solely round $2 per 1000 views. If you’re a well-known vlogger like Nas Daily or Drew Binsky with hundreds of thousands of views that clearly nonetheless provides up in an enormous manner, however when you’ve got a small channel it’s exhausting to earn a lot with it. A small weblog however can already make a good earnings.

When must you begin a journey weblog?

Honestly, the earlier the higher!

There is definitely a technical cause for this. The longer your weblog and area identify exist, the higher it’s for the algorithms.

Most blogs don’t get that a lot site visitors in at the very least their first 6 to 12 months, however that’s as a result of they’re nonetheless in Google’s so-called ‘sandbox’. This is a interval throughout which Google remains to be watching your web site however not but rating it a lot. 

Until Google trusts your web site, you’ll principally be put in a ready room. So launching your weblog early means you’ll get out of the sandbox sooner — which is when many extra folks will uncover your weblog.

This is why simply having your web site and area up with a few articles is vastly helpful in attending to that time. Since most individuals come to blogs through search engines like google, that is actually basic.

I didn’t know this in any respect once I began. I travelled for a complete 12 months earlier than I began Indie Traveller (whereas I used to be touring world wide long-term), which in hindsight was not very sensible. I ought to have been running a blog straight away (even when it was simply often) with the intention to achieve credibility with the algorithms.

When you have got a website identify it additionally accrues a metric known as “domain authority” the longer it’s reside, supplying you with extra likelihood in your articles to be acknowledged by search engines like google.

How to arrange a weblog correctly

The smartest thing you are able to do at first is to arrange your weblog in a manner that’s completely future-proof and can aid you weblog in one of the simplest ways.

Why fear about future-proofing? Well, your weblog would possibly take off, otherwise you would possibly wish to develop it in numerous methods. It’s a good suggestion to make sure the foundations of your weblog are strong.

For this cause I do not suggest utilizing free companies like or different such running a blog platforms. You received’t management your personal content material (you often have to present a perpetual license) or the area, you may’t monetize it, and the platforms can change the principles at any time.

Also, keep away from Squarespace or Wix. I do know, they’re sponsoring nearly each podcast or YouTube channel nowadays. But these ‘easy website builders’ are greatest for a portfolio web site or, say, selling a small enterprise like a restaurant. They’re not preferrred for a content-driven journey weblog.

The software program that principally 95%+ of bloggers use is WordPress. It’s merely the running a blog platform. You may even increase it with hundreds of helpful plugins and themes, lots of them utterly free. If you wish to use exterior companies sooner or later, comparable to for a mailing listing, you will be 99% positive it’ll work with WordPress. 

It’s key to have your personal set up of WordPress by yourself web site (“self-hosted WordPress”). This ensures you are able to do something you need sooner or later, comparable to together with promoting or sponsorship, with none phrases & circumstances ever stopping you.

How do you do that? It’s easy. 

In truth, it takes solely about 10 minutes:

Step 1. Sign up for a internet hosting plan

A internet hosting firm takes care of serving your pages to customers. And having your personal hosted house allows you to do no matter you need. A paid host doesn’t care in the event you put adverts in your weblog, or customise it with plugins, or something like that.

It’s form of like having your personal plot of land on the web. You can construct your personal home on it. And then you may add extra rooms later, and even tear it down and construct an even bigger extra superior home on high of the unique basis. You can’t do this with only a rental house (like a few of these free running a blog platforms).

There are many various internet hosting firms, however I prefer to suggest Bluehost, with which I’ve an affiliate partnership. Bluehost is what I’ve used myself, so I’m most comfy recommending them.

If you employ my hyperlink to enroll, you get a particular provide for Indie Traveller readers of simply $3.95 a month.

During the signup course of, you may select a free area identify. Think of a reputation that isn’t taken but and that displays the themes or the journey fashion you most wish to write about.

In most circumstances, there’s no have to hassle with their premium plans; in the event you simply join their fundamental plan, it’ll be ok for a model new weblog. You’ll get limitless storage, bandwidth, electronic mail addresses, and so forth. 

Bluehost additionally offers you your personal area identify at no cost (effectively, for the primary 12 months at the very least). Having your personal area is crucial… I’ll clarify why in a minute.


Step 2. Install WordPress

All signed up? Great!

Now that you’ve got a internet hosting account, let’s set up WordPress.

After signing up at Bluehost you’ll attain your account’s management panel. Here, merely choose ‘My Sites’ and click on ‘Create Site’.

Give your web site a reputation, and within the subsequent step, choose your area identify. You can simply depart the sphere the place it says Directory empty. Then press “install”.

The set-up would possibly take about 5 minutes — time to make your self a cup of tea or inform a journey story to your cat. Come again to your pc and WordPress ought to be all arrange now.


Step 3. Sign in to your weblog!

Okay, there isn’t actually a step 3. You’re principally completed now.

The technical aspect of beginning a journey weblog actually isn’t so difficult. There are just some tweaks you would possibly wish to make at this level. 

Go to and lo and behold, your WordPress admin awaits you.

Go to Appearance > Themes if you wish to change the visible look of your weblog. There are a number of good free themes to select from. Don’t fear, you may nonetheless simply change this later. 

You may additionally wish to go to Settings > General and alter the identify and the tagline.

Another small factor I like to recommend goes to Settings > Permalink and deciding on the choice “Post name” if it isn’t already. This ensures the web addresses in your posts will look good and clear.

Ta-da, your journey weblog is now prepared!

Later, you’ll most likely wish to add an About and Contact web page, or improve your WordPress set up with some further plugins. But that’s stuff for later.

Rest assured, by having a self-hosted WordPress set up, your weblog is now future-proof and will be expanded and even monetized sooner or later. By beginning off with this correct setup, you received’t ever should do an advanced technical migration to a different platform, and also you’re completely accountable for your personal web site.

All it’s a must to do now’s begin creating some content material.

Why you NEED a website identify

Oh yeah, yet another factor: it’s tremendous vital to have your personal area identify. Even in the event you’re simply doing a weblog for enjoyable (for now).

Here’s why.

Firstly, in case your net tackle seems one thing like it’s exhausting to recollect and appears amateurish.

But the larger downside? It’s that you just received’t be build up any Domain Authority.

Think of it this fashion: when Google sees that you just’re posting good content material and getting hyperlinks to your weblog from different websites, it’s form of preserving rating within the background. The extra authoritative websites Google sees linking to you, the extra Google believes you’re authoritative as effectively.

But in case you are hosted underneath a shared area like, all these imaginary ‘points’ you’re accruing truly go to that area, which you don’t personal.

I’m glad I hosted my weblog on from the beginning. It meant all the things I did on my weblog helped to extend my area authority. This made it a lot simpler to rank extremely on search engines like google.

Active domains with many hyperlinks to them may also change into fairly helpful and may even be offered or auctioned.

These days it doesn’t matter an excessive amount of in case your area is a .com or has some lesser-known extension as folks will nonetheless discover you thru search engines like google. What issues most is that you just personal the area.

As I discussed earlier, in the event you enroll at Bluehost you’ll get a free area identify. If you favor to get your area elsewhere, I like to recommend utilizing Avoid GoDaddy (though they’re well-liked) as they’re spammy and attempt to upsell you stuff you don’t want.

How to decide on a reputation in your weblog

Honestly, it may be robust to discover a identify for a weblog that isn’t already taken, so you will have to get a bit artistic.

Consider a weblog identify that doesn’t have your personal identify in it although. Personally, I simply suppose this provides you extra flexibility. Maybe you’ll wish to share your weblog with different authors in the future, develop it in new surprising instructions, and even promote it. It’s good to maintain your choices open and never tie it solely to your identify.

Sometimes I want I had give you some astoundingly witty identify that exhibits me to be an unequivocal genius at naming issues. I ended up calling my weblog Indie Traveller, which is hardly impressed. But it’s, at the very least, considerably straightforward to recollect.

It additionally says one thing about the way in which I prefer to journey and it isn’t simply restricted to myself or my identify. In the top, I’m comfortable that I didn’t go together with Wandering Marek, or one thing to that impact, as I actually needed to have a flexible model.

Still, if private branding is vital to your weblog, then utilizing your personal identify might nonetheless be a superb transfer.

Can a weblog actually earn a living?

Finally, let me speak about how a weblog will be worthwhile. Many folks truly discover it exhausting to consider {that a} weblog that anybody can learn at no cost could make any cash in any respect.

Whenever different vacationers hear that I’m a blogger, the very first thing I’m requested is “how do you make money?”. Like, they seize my collar and shake me round and scream “HOW… HOW DAMNIT??”.

(Seriously although, it’s the one query I at all times get. It’s both that or “what’s your favorite country?”.)

I ought to warning firstly that blogs will not be magical cash bushes. It takes effort and time to earn a living with them. However, they do have the potential to be very profitable and may run with very minimal overhead.

Speaking for myself, I’m making much more than only a fundamental dwelling. I’m Dutch and our individuals are fairly shy about sharing our earnings stage, however to present you an thought, one thing like 70% of my earnings goes into my retirement fund each month. My month-to-month prices for working Indie Traveller are lower than $200 — and that’s together with some superior instruments and companies that you just wouldn’t want till you’re a sophisticated blogger.

A weblog can earn a living in roughly 5 alternative ways. Different blogs concentrate on totally different methods (I take advantage of simply 3 of those 5 methods).

1. Banner adverts 

This has lately change into the largest solution to monetize a weblog. Forget about Google Adsense banners as a result of they’ll barely make you something. Instead, attempt to get into the wonderful Mediavine running a blog promoting community. If you may’t qualify for it but, attempt Ezoic. While seeing too many adverts will be annoying for the consumer, the nice factor is that you could mechanically earn some good cash with each submit in your web site, it doesn’t matter what matter it has. You can determine precisely what number of (or few) adverts to point out.

2. Affiliate hyperlinks 

These are particular hyperlinks that offer you a fee if somebody makes a purchase order. I take advantage of these rather a lot. For instance, in the event you hyperlink to your favourite lodge on with an affiliate hyperlink and somebody decides to guide there, you get a bit kickback. It’s the identical with many different services and products. I as soon as wrote an article for about the best way to monetize with affiliate hyperlinks

3. Product gross sales 

Another good solution to monetize your weblog will be by merchandise that you just’ve created your self. Maybe you could possibly write a guide, create a course, or design customized merchandising that you could promote on to your readers. (Need examples? Jodi at Legal Nomads sells beautiful baggage and posters. Matt of Expert Vagabond sells prints of his pictures. And many Instagrammers promote their Adobe Lightroom presets enabling others to attain the same look.)

4. Sponsorship

Some blogs specialise in working with tour firms or vacation spot advertising and marketing organizations. At first, this may get you some alternatives to journey at no cost or get a complimentary lodge keep. Eventually, you could possibly receives a commission for writing about sure locations or experiences. This shouldn’t be one thing I usually do myself, however it may be a profitable solution to earn from a journey weblog.

5. Offering companies

Finally, a journey weblog can be utilized to get purchasers for writing jobs, and even get prospects for excursions. There are journey bloggers who actually simply use their weblog as dwelling proof of their writing, modifying, and pictures skills, which lands them jobs working for a lot of firms within the tourism business.

However, my recommendation is to not fear an excessive amount of about monetization at first. For occasion, it’s not value spending hours and hours including affiliate hyperlinks to your weblog when your site visitors stage remains to be very low. Your time is best spent making nice content material and selling it on-line. The best first step is so as to add banners (like from Ezoic) and take into account different methods after getting constructed at the very least a small viewers.

The hardest a part of beginning a journey weblog is merely to start out. So attempt flexing these writing muscle mass and concentrate on matters you’re keen about. See what works, get suggestions, and watch your weblog develop over time.

P.S. Don’t miss the particular provide at Bluehost to get your journey weblog began at this time. (Yep, that’s an affiliate hyperlink.)

Some hyperlinks could also be affiliate hyperlinks, that means I could earn fee from services or products I like to recommend. For extra, see web site insurance policies.


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