MSC Cruises, one of many world’s largest cruise manufacturers, has been named the Official Cruise Line Partner of the New York Knicks by Madison Square Garden Sports Corp.
The partnership comes as MSC Cruises works to start out year-round cruises from the Brooklyn Cruise Terminal onboard MSC Meraviglia.
The partnership will see MSC Cruises obtain important model promotion throughout all Knicks video games at Madison Square Garden, together with LED and on-court signage. MSC Cruises may also function the companion of the Knicks’ in-game T-Shirt Toss.
MSC Cruises to Begin Cruising from New York
MSC Cruises will start working cruises onboard the MSC Meraviglia beginning April 22. From the Brooklyn Cruise Terminal, the 171,598 gross-tons cruise ship will function seven- and eight-night cruises to the Bahamas and Port Canaveral.
MSC Meraviglia can accommodate 4,428 passengers at double occupancy and 5,642 passengers at most capability. When she was first launched, the vessel was the sixth-largest cruise ship on the earth.
To promote the cruises from the Big Apple, MSC Cruises and the Madison Square Garden Sports Corp have entered a brand new partnership.
Rubén A. Rodríguez, President of MSC Cruises USA: “Our partnership with MSG and the New York Knicks is symbolic of our overall commitment to New York City with the upcoming launch of year-round cruises from the Brooklyn Cruise Terminal onboard MSC Meraviglia.”
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Madison Square Garden Sports Corp is the father or mother firm for the New York Rangers and the New York Knicks, with the brand new partnership specializing in the Knicks.
David Hopkinson, President & COO of Madison Square Garden Sports Corp, stated: “MSC Cruises is one of the world’s top-rated contemporary cruise lines with a long history of putting their customers first, a value that MSG Sports lives by every day, making them a fantastic addition to our illustrious group of marketing partners.”
As a part of the partnership, the Knicks and MSC Cruises will work collectively to create new alternatives in abroad markets, together with Italy, Germany, England, and Brazil. They may also present distinctive content material and model promotion to proceed rising the sport of basketball.
In addition, the Knicks and MSC Cruises will companion on a sustainability initiative that may present a donation to an Ocean Conservation Cause for each three-pointer made by the Knicks this season. The quantity donated all year long might be proven on the Knicks Digital Channels and Gardenvision.
Finally, MSC Cruises might be displayed on the digital boards outdoors of Madison Square Garden, which might be seen to the hundreds of thousands of people that stroll by Madison Square Garden day by day.
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Partnership to Continue Onboard
The collaboration between the Knicks and MSC Cruises will prolong past simply Knicks video games at Madison Square Garden. This spring, the Knicks will host a Jr. Knicks clinic on the basketball court docket of the MSC Meraviglia throughout its inaugural go to to the Brooklyn Cruise Terminal.
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The clinic will characteristic basketball drills, expertise coaching, and video games led by the Jr. Knicks teaching employees. Attendees may also have the possibility to fulfill with Knicks alums and obtain branded giveaways from the Knicks and MSC Cruises.
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MSC Cruises may also be the Official Cruise Line Partner for the Westchester Knicks, a minor league crew that performs its video games within the G-Leaugue, and the Knicks e-sports 2K crew, Knicks Gaming. This will embody LED signage at Westchester Knicks residence video games and digital on-court signage at Knicks Gaming residence video games.
MSC Cruises has change into extra closely concerned in sports activities sponsorships within the final two years. The cruise firm can also be the official cruise companion for Formula 1 racing.
