Top European Destinations and Travel Trends: Summer 2023 Guide


As the world recovers from the pandemic and journey restrictions ease, European summer time journey is on the rise. According to reviews from Adara, RateGain, Key Data, and Expedia, the European journey business has impressively rebounded within the first quarter of 2023 and is anticipated to proceed rising all year long, reaching pre-pandemic ranges by year-end. In this text, we are going to discover the highest European locations and journey developments for summer time 2023, based mostly on insights from these trusted journey information sources.

Whether you’re a enterprise traveler or in search of a leisurely escape to discover the attractive continent, this information gives a complete overview of the place to go and what to anticipate when touring to Europe this summer time.

1. Explosive development in bookings in Europe — and globally.

The European journey market has impressively recovered within the first quarter of 2023 and is anticipated to develop by 20% all year long, reaching pre-pandemic ranges by year-end, with well-liked European locations already surpassing pre-COVID journey ranges.

The resurgence of enterprise journey and the sustained demand for leisure journey have resulted within the revival of home and regional journey in Europe. High demand for leisure journey from the US, with the sturdy USD growing buying energy, has additionally contributed to this development.

The common day by day fee (ADR) has risen by 13.2% YoY in Europe, from €125.17 to €141.64. On May twenty fourth, 2023, Key Data reported a 16% world enhance in Q2 stays within the short-term rental business, with a 15.9% annual enhance within the variety of nights booked in comparison with the identical interval final 12 months.

On the opposite hand, Expedia’s annual report reveals that 81% of vacationers worldwide have pledged to journey in 2023, and accommodations, resorts, and trip leases comparable to Airbnb and Vrbo are the highest three forms of lodging that vacationers are most probably to e book.

2. Business journey is booming.

Business journey is recovering with many corporations eager to renew face-to-face conferences and construct relationships with shoppers. As a consequence, there was a pointy enhance in demand for enterprise journey in main cities and nature-bound settings.

The rise of distant work has additionally contributed to the expansion in enterprise journey. People are keen to satisfy in individual and journey to occasions, conferences, and enterprise conferences whereas extending their time within the locations. In 2023, many property homeowners have seen a rise within the development of turning enterprise journeys into leisure journey by staying in Airbnb, trip leases, and different short-term rental properties that provide handy, trendy luxuries like kitchens, outside areas, quick WIFI, and a number of rooms.

Remote staff are probably to decide on lodging near coworking areas

The post-pandemic world has additionally caused modifications in traveler preferences and calls for. Travelers are more and more bringing their pets, which is now one of many top-searched filters on reserving websites. Additionally, friends are in search of extra distant locations for his or her travels.

3. Significant journey insights for summer time 2023

Adara and RateGain have uncovered key insights via their entry to billions of information factors from greater than 300 trusted companions. The information reveals that the US is contributing the best intercontinental leisure journey bookings in EMEA (Europe, Middle East, and Africa), and likewise has the best variety of searches made for many EMEA locations.

France, the UK, Spain, Portugal, and Germany present a excessive surge in change of vacationers, whereas Denmark and Sweden have excessive leisure demand for European locations. Germany emerges as an essential enterprise vacation spot for EMEA, whereas {couples} desire touring to Spain, Italy, France, and Greece.

As for household journey in Europe, Italy, Fransce, and Greece are the highest origins contributing to this demand. These insights exhibit the various and particular preferences of various traveler teams, each for leisure and enterprise journey.

4. The high 10 Europe locations for summer time 2023 — Portugal takes the crown.

According to RateGain’s International Inbound Flight Bookings for June-Aug’23, Portugal has emerged because the most-visited vacation spot in Europe for summer time 2023, climbing up three locations.

Spain misplaced its place to Portugal, which has turn into probably the most economically viable vacation spot in 2023.

Italy is third on the checklist, whereas the UK has seen an increase within the post-COVID interval and is in fourth place. France is in fifth place, whereas Greece, Germany, Netherlands, Switzerland, and Ireland full the highest 10 general checklist.

Wrapping up, Portugal has turn into a profitable vacation spot for enterprise with its financial viability, and it additionally claimed the crown for high leisure vacation spot, with Spain. Both Portugal and Spain are high locations for each enterprise and leisure, with Italy coming in at third in all sectors.

5. Top 10 European Cities for Summer 2023 (by worldwide arrivals)

Lisbon is the high leisure journey vacation spot, attracting vacationers from Europe in addition to the Americas. Lisbon has additionally surpassed a few of the hottest locations in Europe by way of worldwide arrivals this summer time, serving as a middle for enterprise conferences and a hub for touring to different leisure locations in Portugal.

London comes subsequent, with a excessive variety of arrivals from the US, and Paris has the third highest worldwide arrivals anticipated in summer time 2023.

Barcelona, Rome, Madrid, Porto, Palma de Mallorca, Athens, Amsterdam, Milan, and Copenhagen full the rank.

In conclusion, this summer time appears to be an thrilling and bustling season for European journey, with nations like Portugal, Spain, and Italy rising as a few of the hottest and economically viable locations.

With this information as a place to begin, you possibly can plan your journey figuring out that it is possible for you to to take advantage of your time in Europe.

Whether you’re on the lookout for well-liked locations or off-the-beaten-path places, Europe has one thing to supply everybody. Enjoy!


Please enter your comment!
Please enter your name here