A Tour Operator’s Guide to Smarter Internal Communications


Automating inner communications turns into actually essential for tour operators as a result of so many critical (and probably deadly) issues can go unsuitable that you just want to have the ability to get the phrase out ASAP. Alternatively, inner communications is wrought with limitless back-and-forth, numerous steps, and endless to-dos.

It type of looks like when you get one factor accomplished, one other factor pops up. Forever.

In this put up, we’re going to cowl what inner communication is, why it’s best to automate inner communications, and how one can streamline these duties.

Table of Contents

What Is Internal Communications For Tour Operators?

Why Should You Automate Internal Communications?

How Can You Start Streamlining Internal Communications?


What Is Internal Communications For Tour Operators?

“Internal communications” means the change of knowledge, messages, and suggestions inside a tour operator’s group. It’s the strategies and methods used to speak and collaborate with everybody within the firm.

Examples of inner communications are:

  • Scheduling and Shift Management
  • Availability and Booking Updates
  • Communication with Remote Teams
  • Emergency Communication
  • Updating Marketing Materials
  • Guest Feedback Processing
  • Equipment Maintenance Coordination
  • Training and Onboarding
  • Inventory Management
  • Team Collaboration

We’ll cowl how one can automate these completely different duties so you can also make speaking and collaborating along with your workforce simpler.

Why Should You Automate Internal Communications?

The reality of the matter is that there’s solely a lot time within the day to onboarding, practice, and schedule guides, replace bookings and advertising supplies, and construct a cohesive workforce, plus doing every thing exterior of the corporate. Certain duties are prioritized, whereas others fall to the wayside.

Sure, it’s practically unimaginable to get every thing accomplished in at some point however what occurs is these duties which might be de-prioritized are additionally essential in your tour firm to develop and people are the “softer” duties that make an enormous distinction in the long term.

Effective inner communication for tour operators is essential for a number of causes:

To Coordinate Operations

Tour operators typically have completely different groups that must work collectively seamlessly, together with tour guides, reservations, advertising, customer support, and operations. Of course, the smaller the tour firm, the less the groups and extra duties on simply a few individuals.

When you could have a powerful inner communication system, it helps get everybody on the identical web page and dealing in sync to ship a optimistic buyer expertise (and develop your corporation).

To Engage Staff

Staff who’re excited to point out up on daily basis are extra seemingly to offer wonderful customer support, work with everybody else on the firm, and contribute to the success of the enterprise.

Internal communication will increase optimistic engagement by conserving workers knowledgeable in regards to the firm’s targets, values, progress—and even shortcomings. When you create an organization constructed on open and clear communication, it will positively affect the individuals who be just right for you.

To Increase Efficiency and Productivity

Clear communication streamlines processes like information scheduling. When you recognize your information’s availability and abilities, you may schedule them for the proper excursions.

Clear communication additionally reduces errors. Knowing your information’s schedule ensures you don’t schedule them once they’re unavailable or double-booking them as a result of their calendar wasn’t clear.

Internal communications, due to this fact, result in elevated effectivity and productiveness and can make your prospects happier too.

To Problem-Solve Quickly

Effective inner communication helps tour operators rapidly establish and resolve points, whether or not it’s buyer complaints, gear issues, or employees scheduling conflicts.

This is as a result of you could have a streamlined approach of speaking when shoppers have points, when gear isn’t working correctly, or a information is unavailable. 

To Train and Onboard

Tour operators must onboard new guides and supply ongoing coaching to guard everybody concerned on the tour. There’s approach an excessive amount of to study when beginning as a tour information with a brand new firm to depart it to disorganization.

When you could have correct inner communication, this ensures that your workers have entry to (up-to-date) coaching supplies and that you would be able to simply monitor their progress so you may assist them in the event that they’re struggling.

To Collect Feedback and Improve

Collecting and sharing suggestions from prospects and employees is crucial for making enhancements inside the firm and optimizing tour experiences for friends. Gathering this data manually takes an excessive amount of time and isn’t productive in any respect.

Instead, once you automate inner communication processes, you’ll acquire suggestions faster and also you’ll be capable to implement it quicker too. This builds belief not simply with shoppers, however along with your employees too.

To Solidify Company Culture

Internal communication performs a major function in selling a optimistic firm tradition, aligning workers with the group’s mission and values, and making certain that everybody is working towards frequent targets.

By giving your employees clear steps to develop of their positions, present suggestions, get coaching, and perceive what your organization stands for, you’ll create a powerful and optimistic firm tradition.

How Can You Start Streamlining Internal Communications?

Scheduling and Shift Management

Coordinating the schedules of tour guides, drivers, and different employees generally is a complicated and time-consuming job, particularly if it entails last-minute adjustments or dealing with part-time and seasonal workers.

Platforms For Scheduling

We wrote a complete put up about the best way to automate tour information and employees scheduling which covers completely different platforms you need to use to automate scheduling inside your corporation.

Some of those embrace Square Appointments, Calendly, and Appointy to handle schedules and ADP Workforce Now, Paylocity, and Oracle PeopleSoft to handle your workforce.

Another possibility is utilizing Origin to handle your guides’ schedules alongside your excursions. That approach you by no means have to fret about double-booking or canceling last-minute. 

Availability and Booking Updates

Keeping availability and reserving data up-to-date generally is a problem if you happen to’re managing reservations and responding to reserving inquiries manually. Knowing what dates, guides, and gear can be found, answering buyer inquiries through cellphone or e-mail, and staying knowledgeable of climate in case it’s important to cancel a visit.

Booking Software

Doing all of this by hand dangers lacking one thing, which causes your prospects to mistrust your organization in the event that they’re those who get the quick finish of the stick. Not simply that, however the mismanagement of bookings will irritate your guides and employees—one thing that results in a poisonous work surroundings.

This is the place many tour operators discover reserving software program to automate the reservation course of for them, like Origin. That approach, there’s much less of an opportunity of lacking pertinent data. 

Communication With Remote Teams

Tour operators typically have guides or employees working at varied areas, and making certain efficient communication with these distant groups can take further effort and time, particularly if service is spotty.

Guide Calendars

An simpler approach round internally speaking along with your distant groups is giving them their very own calendars to replace. This approach, you’re not taking part in cellphone tag making an attempt to see if they’ll make a journey. You could make it so that they’re automatically assigned as long as they’re accessible by Origin. This improves inner communication as a result of nobody’s ready and questioning in the event that they’re assigned to a visit or when you have an accessible information to guide a brand new reservation.

Emergency Communication

In the occasion of unexpected circumstances, equivalent to weather-related cancellations or different emergencies, making certain you notify all employees and prospects as quickly as attainable is difficult.

Email Marketing Platforms

Using an e-mail advertising platform with pre-written emails may also help streamline inner communications amongst your employees and prospects. That approach, if it’s essential cancel a visit due to climate, you may rapidly create it and ship it to your friends with out having to write down a brand new one each time.


In Origin, you may cancel journeys with a push of a button whereas additionally letting your prospects know why it’s getting canceled and the way they’ll reschedule with you. This helps when time is brief and your individuals must know what’s occurring.

Updating Marketing Materials

Keeping brochures, web sites, and advertising supplies present with correct tour data might be time-consuming, particularly for companies providing a variety of excursions.


One tip is to at all times have an editable digital copy of your advertising supplies so anybody (with permission) can entry and replace them. You may even use freemium instruments like Canva and provides your employees modifying permissions so everybody can contribute to conserving supplies up-to-date.


Tools like Asana allow you to handle initiatives and duties, which may also help you keep on high of updating your advertising supplies as nicely. Set due dates for once you’d wish to revisit your promotional items and anticipate an e-mail reminding you to get that job accomplished.

Guest Feedback Processing

You know you want critiques. You know it’s essential ask for them. But you don’t know the way to try this with out it being a large headache.

Gathering and processing buyer suggestions and critiques generally is a time-consuming course of, particularly if it entails guide knowledge entry and intensive evaluation.

Email Marketing 

You wish to make it extremely straightforward in your friends to depart critiques whereas additionally streamlining the assessment course of for you and your employees. Again, you wish to use your e-mail advertising platform to create automated emails requesting for critiques on their journey.

It will get difficult if you need critiques for particular journeys and particular guides when utilizing a common e-mail advertising platform although. You’ll must make “rules” to connect prospects to earlier journeys and for somebody who’s tech-adverse, it won’t be essentially the most enjoyable factor to do.


You might additionally use Origin to request and collect critiques as a result of we streamline all the course of for you. Origin’s automated messaging requests critiques from previous prospects utilizing their registered contact data. The system texts or e-mail your friends with a one-click assessment hyperlink for his or her journey and information.

You received’t must do something apart from present the most effective expertise attainable.

Equipment Maintenance Coordination

Coordinating upkeep and restore work for tour gear, autos, and kit generally is a logistical problem, probably resulting in communication delays and even tour cancellations. Additionally, making certain an correct rely of tour gear, equivalent to kayaks, bicycles, or climbing gear, generally is a demanding and time-consuming job if accomplished manually. You’re counting on prospects, managers, technicians, and suppliers to ensure your gear is accounted for and stays up and working.

And if you happen to don’t keep on high of that, it will possibly result in critical dangers and accidents, so it’s crucial to have an automatic inner communication course of detailing who’s in control of gear upkeep.

In small groups, it looks like everybody must be on high of kit checks, but when there isn’t an precise course of, issues will get missed. 

To Do Apps

Consider apps you already use for to-do lists. Ones that can maintain you accountable and remind you of upkeep work. Previously, we really useful Asana and we’re going to suggest it once more as a result of it will possibly remind you to test your gear routinely to make sure nothing’s about to snap.

If you don’t wish to obtain one other app, there are apps in your cellphone to trace upkeep schedules too. And when it’s essential schedule downtime for gear, gear, and autos, you are able to do that in Origin.

Training and Onboarding

The coaching and onboarding of recent tour guides or employees might be time-consuming, particularly if you happen to don’t have a standardized and streamlined course of. Relying on guide coaching and onboarding leaves room for errors and lacking essential data. Of course, there’s nothing near on-the-job coaching and a information wants real-life coaching—not studying from a reserving—so there’s a high quality line between guide and automatic onboarding.

When you streamline inner communications, like coaching and onboarding, you enhance accuracy and consistency. You can streamline essential duties like background checks and drug exams on new workers, and reference checks so you may spend your time instructing them the ropes.

Here are some worker onboarding apps that may be helpful for small tour guiding companies:


BambooHR has a user-friendly onboarding module that enables small companies to create custom-made onboarding workflows, observe worker progress, and be certain that employees completes their paperwork.


WorkBright is a cellular onboarding app that helps workers full paperwork digitally. It is very helpful for distant or field-based workers, making it appropriate for tour guides who might not be office-based.


Zenefits supplies an all-in-one HR answer, together with onboarding, advantages administration, and payroll. It’s user-friendly and might be helpful for small companies with restricted HR assets.

Cross-Team Collaboration

According to Teamwork, “Cross-team collaboration, also known as cross-functional team collaboration, refers to a collection of different groups who all efficiently work together toward a common goal.”

Depending on the dimensions of your organization and the excursions you information, there could also be completely different groups inside your group. Getting them on the identical web page and dealing collectively can be key to your corporation progress. Staff devoted to enterprise improvement can have completely different ideas, opinions, and insights than a information who’s within the subject more often than not.

An instance of cross-team collaboration is having your guides inform your workplace employees if there’s a well-liked tour or if prospects complain lots about a facet of a tour. Knowing this, your workplace employees might be ready to reply questions or complaints earlier than prospects get too indignant.

On the opposite hand, the employees in control of advertising can promote the extra fashionable excursions whilst you and your employees work collectively to enhance the excursions that aren’t a fan-favorite. You can enhance your cross-team collaboration by utilizing inner communication apps like Slack, Microsoft Teams, and Discord.


Internal communication strategies for tour operators can embrace emails, workforce conferences, communication apps, intranet techniques, messaging platforms, and varied instruments and software program designed to streamline scheduling, bookings, and different tour-related duties.

The particular methods and instruments used can fluctuate relying on the dimensions and construction of your tour operator enterprise, however the objective stays the identical: Ensure that the interior communications of your organization are environment friendly, efficient, and centered on delivering distinctive tour experiences.


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