Accor is proud to have participated to the Future Hospitality Summit, which returned to Saudi Arabia this yr, bringing collectively the Kingdom’s main trade specialists. From 2022 to 2032, the expansion price within the GCC’s tourism sector is projected to be 13.6% with a possible market worth of 65.5 billion USD. Accor, firmly rooted within the Middle East, responds to the dynamic shifts in journey preferences and shopper wants, seamlessly adapting to expectations on this thriving market, corresponding to sustainable journey, family-friendly all-inclusive experiences, bleisure, staycations. With a deal with Saudi Arabia, the United Arab Emirates, and Qatar, a powerful model presence and a dedication to empowering native expertise, Accor is strategically positioned to solidify its management and proceed to speed up progress on this a part of the world.
In the approaching years, we need to proceed to solidify our management throughout this dynamic area, strengthen the footprint of our manufacturers and work towards our ambition of creating the most important and best-performing built-in hospitality ecosystem within the trade. We prioritize sturdy partnerships with our house owners, and our bespoke strategy to growth tasks ensures we will match our companions with the precise manufacturers.
Duncan O’Rourke, CEO Middle East, Africa & Asia Pacific, Premium, Midscale & Economy Division, Accor
We proceed to see nice momentum on this a part of the world and anticipate sustained progress within the Middle East area for a few years to return. As a outcome, we’re accelerating Accor’s progress technique all through the area in partnership with our growth companions and house owners. Our bespoke strategy to luxurious and way of life growth tasks ensures we will align our companions with the precise manufacturers in the precise locations, boldly redefining hospitality in methods which might be optimistic for folks and the planet.
Agnès Roquefort, Global Chief Development Officer, Luxury & Lifestyle Division, Accor
Focus on: Saudi Arabia
In line with Saudi Vision 2030, Accor is deeply rooted in constructing the way forward for tourism in Saudi Arabia, persevering with to play a key position in creating tourism and accelerating progress.
Positioned as the most important operator within the Kingdom, Accor gives a portfolio of 41 working resorts spanning from luxurious to economic system, and Ennismore’s way of life collective. Embracing an bold progress trajectory, Accor is ready so as to add over 45 resorts to its roster by 2030, solidifying its management throughout all segments. Having operated in Saudi Arabia for over three a long time, Accor continues to embark on new ventures. Expanding our footprint is a precedence, significantly within the burgeoning second wave cities of the nation. Through a grasp growth settlement with Amsa Hospitality, we’re poised to develop our midscale, and economic system manufacturers in these fast-growing locales. Over the following decade, this partnership will facilitate the event and franchising of 18 Accor resorts throughout numerous cities with the primary property signed, Mercure Khamis Mushayt in Aseer.
Also, the introduction of thrilling new manufacturers corresponding to TRIBE and Handwritten and the enlargement of way of life choices inside giga tasks are nice alternatives forward and underline Accor’s dedication to pioneering hospitality experiences. Other thrilling alternatives embody The Red Sea, AlUla and NEOM. At The Red Sea growth, Accor is ready to launch a unprecedented lineup of manufacturers together with Raffles, Fairmont, Faena and Ennismore’s SLS, delivering iconic and distinctive luxurious and way of life experiences on 200 kilometers of untouched shoreline. In the Diriyah Gate grasp growth, Accor may also open properties below the manufacturers of Orient Express, Raffles, and Faena. The progress of the enduring Raffles model in key Saudi cities like Jeddah, Riyadh, and Diriyah Gate, together with the not too long ago introduced Trojena slated for 2027, additional exemplifies Accor’s dedication to elevating the hospitality panorama.
Moreover, with the strategic partnership between Accor and the Ministry of Tourism, exemplified via “Tamayyaz by Accor,” 256 Saudi abilities are empowered, underscoring Accor’s unwavering dedication to fostering native expertise and inclusion inside the trade.
Focus on: the United Arab Emirates
In 2022, the UAE emerged because the second fastest-growing vacation spot for worldwide arrivals, a concrete proof of its steady innovation and evolution within the world tourism panorama. With Dubai as a premier vacation spot, the UAE stays on the forefront of worldwide attractiveness, constantly pioneering sustainable and accountable tourism initiatives whereas capitalizing on the rising pattern of blended journey experiences.
Accor, a key participant on this dynamic atmosphere, demonstrates management and dynamic progress. Significant achievements embody the opening of the primary Pullman resort on Al Marjan Island in early February, alongside the introduction of iconic manufacturers corresponding to Banyan Tree and SO/ final yr. With a eager eye on rising traits, Accor is making important strides in Dubai, significantly within the realm of way of life branded residential choices.
As the UAE continues to remodel world tourism, Accor’s dedication to innovation and trend-conscious methods solidifies its place as a driving drive within the hospitality trade regionally.
Focus on: Qatar
With the Qatar National Vision 2030 offering a strategic framework, Accor is dedicated to delivering unparalleled hospitality experiences that not solely enrich our portfolio however are additionally emblematic for Qatar.
Accor’s dynamic presence in Qatar is highlighted by key developments, together with the opening of iconic properties corresponding to Raffles and Fairmont Doha on the finish of 2022, together with the introduction of modern ideas like Accor Living Adventure tailor-made for the World Cup to find the wonderful way of life and tradition of Qatar. Furthermore, Accor’s collaboration with Rixos Gulf to introduce the primary all-inclusive resort in Doha additional solidifies its dedication to redefining luxurious and repair requirements within the area to all the time create an elevated model expertise for our company.
In the dynamic panorama of Qatar, Accor stands on the forefront of hospitality excellence, leveraging the momentum of the FIFA World Cup 2022 to raise the nation’s attraction on the worldwide stage. From the primary World Cup hosted within the Arab world, to the primary AFC Asian Cup this yr staged in Saudi Arabia, these main occasions function catalysts to showcase Qatar’s evolution into a global vacation spot.
As Qatar embraces its position as a world vacation spot, Accor stays persistent in its mission to carry unforgettable experiences to residents and vacationers alike.
Accor and the Middle East: a Winning Combination
Accor presently counts 275 properties throughout all manufacturers within the Middle East with 111 properties within the pipeline, together with branded residences and immersive resorts. With a powerful potential for luxurious & way of life and branded residences, Accor is able to absolutely leverage this potential.
Accor’s dynamic progress and visionary position are reshaping the Middle East’s thriving tourism panorama. Committed to excellence, we’re greater than able to ship the very best stage of assured high quality, complemented by our various portfolio of manufacturers. As we proceed to evolve, Accor stays devoted to offering optimum hospitality tailor-made to every metropolis’s distinctive atmosphere, solidifying our place as a pacesetter within the Middle East’s hospitality sector.
About Accor, a world-leading hospitality group
Accor is a world main hospitality group providing experiences throughout greater than 110 nations in 5,500 properties, 10,000 meals & beverage venues, wellness services or versatile workspaces. The Group has one of many trade’s most various hospitality ecosystems, encompassing greater than 45 lodge manufacturers from luxurious to economic system, in addition to Lifestyle with Ennismore. Accor is dedicated to taking optimistic motion when it comes to enterprise ethics & integrity, accountable tourism, sustainable growth, group outreach, and variety & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) within the United States. For extra info, please go to www.group.accor.com or comply with us on X, Facebook, LinkedIn, Instagram and TikTok.